Internet advertising is cost effective because it's so flexible!  Here's why:

• You can set your own budget

• You can narrow your audience with demographics, interests, behavior. etc.

• Analytics on the backend of your website will give you stats to measure the success of your campaign

• Choose your time frame (don't have to wait for print publication releases)

Choose your venue!  There are plenty to choose from:

• Search Engine Pay per Click based on keywords

• Social Media Pay per Click or Pay per Impression based on demographics and interests

• Banner Advertising - Ad banners similar to a print ad - placed on other websites with a link to your business website

• Affiliate Marketing - Other web sites place ad banners for free and get paid on any sales or registrations as a result of the user clicking on the banner ad

• Niche Market Directories - There are many online directories that list businesses based on the products and services of the business.