Internet advertising is cost effective because it's so flexible! Here's why:
- You can set your own budget
- You can narrow your audience with demographics, interests, behavior. etc.
- Analytics on the backend of your website will give you stats to measure the success of your campaign
- Choose your time frame (don't have to wait for print publication releases)
Choose your venue! There are plenty to choose from:
- Search Engine Pay per Click based on keywords
- Social Media Pay per Click or Pay per Impression based on demographics and interests
- Banner Advertising - Ad banners similar to a print ad - placed on other websites with a link to your business website
- Affiliate Marketing - Other web sites place ad banners for free and get paid on any sales or registrations as a result of the user clicking on the banner ad
- Niche Market Directories - There are many online directories that list businesses based on the products and services of the business.