Website Revision

Pearson Livestock is a well-established manufacturer of livestock equipment; specializing in squeeze chutes.  They are considered the specialists in chutes designed for bison - a formidable task! They also distribute the equipment worldwide -from Finland to China.

Pearson Livestock had a website with considerable traffic because they are well known in the livestock industry.  However, the site was outdated, lacked current information regarding products and did not provide stats to measure/analyze performance.  They contracted with 1X Marketing Group to revise the website  ...objective....provide current information on products.

The revised website Google Analytics show the website, www.peasonlivestockeq.com has increased traffic, but more significantly, has decreased the bounce rate and increased the time and number of pages visited. All this means that the visitor is staying on the site to gather more information regarding Pearson Livestock services. 

Full Service (Retainer)

Colorado Soy is a small company on the eastern plains of Colorado, producing roasted grain feed for livestock and poultry. When we first discussed marketing services, the immediate need was to revise the website.  The website was just a few pages and product information was only available in a 16 page pdf. 

The website, www.coloradosoy.com, has been revised with many features.  At the completion of the website project, Colorado Soy contracted for a direct mail campaign, print materials and tradeshow management.  The company has seen in signficant increase in sales and is getting inquiries from across the country.

Package Design

Nature's Coffee Kettle is a patent pending coffee brewer in a bag.  1X Marketing Group worked with the company's package graphics designer to take the raw design and make it retail shelf ready.  Aspects of the design that had to be considered were royalties on outdoor image, marketing message, brand recognition, identifying the various flavors by color of the package, etc.